Why Brand Matters

Golfers want credibility. Social players want fun. Get it wrong and you lose one group. Get it right and you keep both.

‍

‍

The Balancing Act

• Too “golfy” = intimidating for newcomers.
• Too “casual” = golfers won’t take you seriously.‍
• Solution: Either create sub-brands for each audience, or build one brand that works for all.

‍

Two Proven Strategies

1. Sub-Brands – Keep core brand for golfers, create separate ones for social players.

• Example: Elmgreen → Golf course + “Swing Yard” + “Swingers Bar” = appeal to golfers and casual guests

2. Balanced Brand – One identity that speaks to all.

• Example: Good Time Golfin' – Rebrand boosted golfer sessions 3x and social play +50%.

‍

Final Thought

A strong brand = higher loyalty, broader reach, long-term growth. It’s not just filling bays, it’s building a destination people return to.

‍

For a more in-depth dive into the topic -read full article here.

‍