Build a Profitable Customer Mix

‍Don’t rely on one type of player. A balanced mix flattens seasonal dips, fills bays in quiet times, and keeps people coming back.

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Why It Matters

• More Occupancy – Fill more bays, more often.
• Steady Revenue – Different groups at different times.
• Repeat Visits – Variety keeps people coming back.
• Higher Spend – Tailored experiences justify premium pricing.‍
• Free Marketing – Social sharing + word of mouth.

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Tailor to the Daypart

• Mornings: Solo players & warm-ups.
• Evenings: Social groups & corporates.
• Weekends: Families.

Use pricing, promos, and staffing to match demand

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F&B as a Multiplier

• Streamlined ordering.
• Bundled offers.
• Quality food makes people stay longer

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Multiple Reasons to Visit

Activate all spaces – mini-golf, lounges, bars – so one visit turns into many returns.

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Bottom Line‍

Your product mix = your business strategy. Shape who comes, when, and how much they spend. Make the range a destination, not just a bucket of balls.

For a more in-depth dive into the topic -read full article here.