Smart Pricing = More Revenue per Bay-Hour

The right pricing model doesn’t just fill bays, it maximises value. Tailor pricing by customer type, time of day, and experience level.

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1. Price by Customer Type

• Social Players: Pay for the experience. Focus on vibe, tech, and service.
• Golfers: Price-sensitive. Offer loyalty discounts and bundles.‍
• Events: Least sensitive. Charge premium rates for exclusivity and convenience.

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2. Price by Bay Type

• Standard: Entry-level‍
• Coaching: Higher price, added tech‍
• Group / VIP: Premium experience, premium price

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3. Use Dynamic Pricing

• Higher rates during peak
• Standard (not discounted) off-peak
• Reward loyalty, not cheapen the brand

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4. Switch to Hourly Pricing

• More efficient than per-bucket
• Controls bay usage
• Flexibility during quieter times

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Bottom Line: Segment your customers. Price for value. Maximise every hour.

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For a more in-depth dive into the topic -read full article here.

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