SelectPi and Inrange now work together at the ball dispenser. Players choose practice or multiplayer, pay, and head straight to a bay, so a self-service range can charge a group differently from a solo golfer without anyone at the counter.
Friday, six o'clock, and a self-service range is starting to fill. One golfer buys a large bucket and takes an empty bay. Twenty minutes later, four friends buy the same bucket and take the bay next door for an hour of games. Different visit, different value, same price. Both bays bring in $20.
If that sounds like your range, you're in good company. 42% of the commercial ranges we work with in the US charge exactly the same for practice and multiplayer, and every one of them already has the technology to do otherwise.
It isn't a pricing strategy. It's staffing. Until now, charging a group differently from a solo player meant having someone on the counter to check what each group bought and set the bay to match. That’s a member of staff, at exactly the hours a self-service range was built to run without one. Without that person, there's one price, whatever the operator would rather charge.
The ranges we work with that already price the two separately, typically charge about $20 for a practice bay hour and $38 for a multiplayer bay hour. Split four ways, that's $9.50 each.
Same bay, same hour, same balls. The range takes nearly twice as much, and each of the four pays less than half the price of a solo visit.
Across a whole site, the gain depends on how much of your play is groups. On a 30-bay range doing 25,000 balls per bay a month, where 35% of bay hours are multiplayer, it comes to about $567,000 a year: roughly 31% more from the same balls.
Back to six o'clock. The solo golfer taps the dispenser screen, picks practice and pays the bucket price, same as always. The four friends tap the same screen, pick multiplayer and pay $38 by card or from a member balance. Each group is sent to a free bay, which switches into the mode they paid for, stays live for the time they bought and switches off at the end.
Practice stays in the bucket price. Multiplayer is the only new thing on sale. Nobody has to stand at the counter for the second price to work, so the staff on shift can spend Friday evening with customers instead of checking bays.
SelectPi already runs unattended payment at the ball dispenser on more than 600 US ranges: card, phone, member cards and QR codes, with bucket prices and ball counts managed remotely. Inrange runs the bays: the targets, the games and the screens. The integration joins the two, so the dispenser sells a mode and a bay as well as a bucket.
Tell us how many bays you have, what a bucket costs and roughly how much of your play is groups, and we'll work through the numbers with you. Get in touch with Callum at callum.sherwood@inrangegolf.com.
